Blog

Field notes from the commerce trenches

What I am learning while building storefronts for humans, and preparing them for machines.

AI Commerce12 Jun 2026 · 7 min read

Agentic commerce is coming for your checkout

AI shopping agents do not scroll, do not feel urgency, and pay no attention to your hero banner. This article explains how to make your store legible to the buyers that are software.

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Performance

Core Web Vitals on Shopify: what genuinely moves the needle

After remediating dozens of storefronts, the pattern is clear. Three fixes deliver roughly 80% of the gain, and none of them involves installing a speed app.

3 Apr 2026 · 9 min read

B2B

B2B on Shopify Plus: lessons from a $40M migration

Wholesale buyers do not want a consumer storefront with a login wall. These are field notes from moving a fax-and-phone distributor onto Shopify Plus B2B.

18 Feb 2026 · 8 min read

AI Engineering

MCP for commerce engineers: connecting AI to your stack safely

The Model Context Protocol is becoming the universal connector for AI-to-commerce integration. Here is how to expose your store to agents without handing them the keys.

21 May 2026 · 6 min read